I am trying to figure out the revenue estimation of Google Adsense.
The stats from Google Adsense are as follows for the last 30 days:
Page Views = 120,309.
Page RPM = A$0.32.
Impressions = 124,736.
Clicks = 187.
CPC = A$0.21.
Page CTR = 0.16%.
Can you please calculate this? Please give the breakdown of this calculation?
Thanks for the feedback.
Certainly! To calculate the estimated monthly revenue from your Google AdSense earnings, you can use the following formula:
Estimated Monthly Revenue = (Total Clicks × CPC) + (Page Views × Page RPM / 1000)
Let’s plug in your numbers then:
Total Clicks = 187
CPC (Cost Per Click) = A$0.21
Page Views = 120,309
Page RPM (Revenue Per 1000 Page Views) = A$0.32
Impressions = 124,736
First, calculate the revenue from clicks:
Revenue from Clicks = 187 (clicks) × A$0.21 (CPC) = A$39.27
Next, calculate the revenue from page views using Page RPM:
Revenue from Page Views = (120,309 page views × A$0.32) / 1000 = A$38.58
Now, add the revenue from clicks and page views to get the estimated monthly revenue:
Estimated Monthly Revenue = A$39.27 + A$38.58 = A$77.85
So, your estimated monthly revenue from Google AdSense for the last 30 days is approximately A$77.85. Please note that this is an estimate, and actual earnings may vary due to factors like ad placement, quality, and user behaviour.